Kiks Chua Design
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Dragon Boat Festival

Branding + Digital Illustration

 
 

Dragon Boat Festival

The Dragon Boat Festival in Vancouver, Canada is a big summer event right around the corner from my former apartment. For a school branding project, I chose to work on this event as a subject to challenge my digital illustration.

TYPE • BRANDING, DIGITAL ILLUSTRATION, print design
Client • design school Project

 
 
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The Project

The details of the project were to create a logo and marketing materials for the event. I decided to put together tickets, apparel and postcard mailers in my branding package. 

 
 
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West Coast Ice Dragon

Vancouver is very monochromatic. The downtown skyline has desaturated blues with snow-capped mountains and foggy skies. I was inspired by this cool color scheme for the dragon illustration instead of the usual traditional fiery oriental colors.  

 
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A+