Kiks Chua Design
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Alleyoop

 
 

Alleyoop

A mobile application that captures the serendipity of passing around a disposable camera at a party using your smart phone.

Type • App Design, Branding, icon desigN
Client • Internal Project at Invoke Labs

 
 
 
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APP CONCEPT

Remember how fun disposable cameras were?

You’re at a party and someone’s passing around a Kodak disposable. Everyone takes turns taking photos – some people aim correctly, some people don’t.

People act differently around it, since they care less about looking a certain way. There’s no such thing as perfect with this camera. When the roll gets developed, you end up with a delightful surprise from the past.

 
 
 
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MUST-HAVES

Nostalgia of old technology

Some aspects and limitations of a disposable camera we wanted to capture are:

  • Social aspect
  • Limiting the amount of photos for each camera
  • No previews of photos until the imagined roll of film is finished and developed
  • Setting the winder before taking the next photo
  • Filtered and off-centered effect on photos
  • Retro vibes
 
 
 

WIREFRAMING

Make passing the camera fool proof

The biggest challenge was to make sure the users knew how to “pass” the camera to the another user. The flow had to be smooth – with clear copy of what is currently happening and what to do next. We started with wireframes and created a simple prototype to test the flow.

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BRANDING & UI

A retro look with a flat design

The title Alleyoop was chosen to convey the act of passing in a fun way. My favorite part of the project was branding and skinning the app. My vision was a clean retro look with flat graphics to resemble a toy. The simple shapes and solid colors helped the dev team avoid longer loading times rendering the UI.  

 
 
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RESULT

The imaginary roll of film is developed

Here’s what it looks like at the end – an album for each camera is created with interesting tidbits from the night.

The app allows you to post an album to Facebook already tagged with the people you shared the camera with.

 

 
 

*THIS APP IS NO LONGER AVAILABLE for download ON THE APP STORE